Search Optimization Tips
Inner optimization means a set of actions directed to content changing. There are some rules to reach better indexation by Search Engines.
- Content. It means text and pictures Text. First of all content should be unique. Second: text should contain keywords. Recommended keywords consistence is 5%. Third: It was noticed that search engines rate high update of content. Pictures: There is only one recommendation in this sphere: you should keywords in alt=”” parameter.
- Meta-tags. This is special tags which influence on search engine’s attitude to your content.
- Text formatting. One note: you should use <strong> and <em> instead of <b> and <i>.
- External links optimization. This requirement is satisfied by using of parameter “nofollow”
- Correct linking. First: you should use keywords in the text of the link. Second: you should create list of the most interesting pages of your website. Third: you should place link to your frontpage on each page. Fourth: if your website has tree structure you should place link to every branch which direct to this page.
- Clear code. Try to use java-scripts as rarely as possible, don’t use code reiterations.
- CSS. Use it to make code clear.
How to Choose Website Monitoring Service
Web servers like patients which need care. But it is impossible to watch by the server for round the clock. So there is another way. We can use website monitoring and network monitoring service. There is a lot of different website monitoring services both paid and free but it is rather more reliable to use paid website, network and server monitoring services, because you know for what you pay. When we chose website monitoring we have to pay attention
- Does website monitoring company have monitoring checkpoints in different places of the Earth?
- Does the list of services which provided by website and web server monitoring company includes control of HTTP, POP3, IMAP4, FTP, DNS and etc. Pay attention on quality of provided statistics.
- Does service include such tools as Ping, Traceroute, DNS Query and etc?
- Does website server service support notifications by email, ICQ or SMS? Is it possible to check your website statistics using WAP?
- Is system of reports usable and clear? This factor is very important because you will have to analyze this statistics and to make summary.
Website Testing Tools
Functional website testing process emulates user activity, it loads different pages, uses links, fills up and sends forms, gets email, sends files, tries to hack your website. For example there is registration form. We have to check all possible values for all form fields thus we have to try 2-3 variants.
Email (Is it filled?, Does it correspond with pattern?, Is it unique?)
Password (Is it filled?, Does it contain “bad” symbols?)
Login (Is it filled?, Does it contain “bad” symbols?, Is it unique?)
Then we have to check that we got a correct system message. Functional testing is usually carried out by special people and requires a lot of time. There is a way to make this process easier.
There are two kinds of functional testing tools:
Browser emulators: httpUnit, JWebUnit, WebTester, SimpleTest
Programs which use browser’s API: Watir, Selenium.
Website Testing Tips
If your website is no longer simple static page, but dynamic tool which provides some services for your customers, you have to think about testing, before placing it on your server. When your system becomes more complicated the importance of such procedure grows. At present day website are full function portals – shops, forums, email services and etc. All of these on-line services interact with users and other servers. If website is a part of your business, you have to realize that fact that testing can show you how your site performs during loading, interaction with users and etc. So let’s talk about it. There are a lot of different types of website testing and server testing.
Usability test helps you to get knowledge about serviceability. Such type of testing is one of the most expensive, because you can get information only from real users.
Links testing. Such testing is actual both for inner links and external. Besides, it has to be used periodically.
Security test is one of the most important, because business, user’s trust and information depend on website and server security. The main difference from another types of testing in that it have to be carried periodically. Usually testing program simulates real users which try to use all known method of attack your server.
Load-testing ( Stress-test or Performance test ) emulates some thousands of users which interact with your site. Such kind of testing helps you to test not only your website but interaction of all parts of the system – server, webserver, engine and etc.
HTML code testing. There are a lot of different software intended for this purpose. are often included to HTML editors and browsers.
Fake Website Promotion
Internet becomes more and more popular and effective method of advertising distribution. Today it comes up with television. But in contrast to TV there is bigger risk to be defalcated.
In my post I’ll try to tell to you about some kinds of swindle on website promotion and about possible fatal consequences for you.
It is possible to meet in the Internet a lot of announcements about granting services in the sphere of sites promotion, unfortunately only 10% from them are offered by companies which really promote websites.
There are a lot of cheaters among website promoters. Who are they? Pseudo-promoter usually offers to promote your site for the price which is lower then usual. It is rather profitable and a lot of inexperienced users agree. There is a problem of such promoters: they provide a huge attendance, but what is the quality of such attendance and such users.
Let’s consider some the most popular ways:
Internet Surfing
Internet surfing was popular in 90 years in the USA. The cause of this fact that search engines picked out by the principle of attendance. It leaded to appearance of surfing companies. Surfing companies were websites which paid employers for website visiting. Thus customer had good attendance.
Later administrators realized this problem and changed the principle: search engines reacted only in cases of using of at least one link on the attended page. It was hard for surfer companies. But some companies survived and adapted to new conditions, thus clickers appeared.
Clickers
The principle of attendance was changed a little. To get money for page visiting, they had to load page completely and to find a special link anв to load another content page. So, search engines continued to track unique users. But, soon this principle was changed, and promoters had to rack one’s brains again.
Mailers
There are two kinds of mailers: informational mailers which send you requested information, and spammers. There is always a link in spam letter. But the problem is next: search engines usually don’t pay attention on such websites. The number of visitors of your site will increase, but these users are not interested in your site, thus they are useless.
Let’s consider the consequence of such “black” website promotion method. The main danger of such “black” website promotion method is that your site can be banned by search engines. So such way of website promotion leads to loss of money and to opportunity to be left empty-handed.
Importance of Search Engines Optimization
Modern corporations developing the software, web studios, agencies, can offer complex services on development a web of sites. As a result, user which ordered website receives not only a number of html-pages with the necessary set of functions but also receives web site which is known by search engines. What it gives? The answer is rather simple: they use site optimization. It is also known as Search Engines Optimization ( SEO ). That means optimization of HTML code, content, structure and design.
There are two ways of site promotion. The first one is called “White”. It includes tweaking of the website for search engines using only conscientious and allowed methods of site promotion. The second is known as “Black”. It includes using of special web pages which are developed specially for search engines. The main feature of such pages is usual absence of text, instead of it there is a set of word-combinations, phrases which are the most popular inquiries in search engines. There are some special cases when ciphered text is used. It is seen only by search engine robot.
Concerning to advantages of site promotion, it consists in a process of increasing of number of mentions in the Internet. The statistics shows that 80 percent of users visiting sites find them using search engines. So it turns out, that promotion of sites guarantees attraction of a plenty of visitors on a site, also if it is a question of promotion of a corporate site then we can except not only increase of attendance but also growth of respectability of corporation.
Actually search engines optimization is heavy process which demands not few payments and consists of four stages: structural website optimization, analysis of popularity of a website in global network, site information optimization, rising of mentioning in the Internet, website support. If you want to have website which is known by search engines and has a good attendance you have not to save on website promotion.