Search Optimization Tips

Inner optimization means a set of actions directed to content changing. There are some rules to reach better indexation by Search Engines.

  • Content. It means text and pictures Text. First of all content should be unique. Second: text should contain keywords. Recommended keywords consistence is 5%. Third: It was noticed that search engines rate high update of content. Pictures: There is only one recommendation in this sphere: you should keywords in alt=”” parameter.
  • Meta-tags. This is special tags which influence on search engine’s attitude to your content.
  • Text formatting. One note: you should use <strong> and <em> instead of <b> and <i>.
  • External links optimization. This requirement is satisfied by using of parameter “nofollow”
  • Correct linking. First: you should use keywords in the text of the link. Second: you should create list of the most interesting pages of your website. Third: you should place link to your frontpage on each page. Fourth: if your website has tree structure you should place link to every branch which direct to this page.
  • Clear code. Try to use java-scripts as rarely as possible, don’t use code reiterations.
  • CSS. Use it to make code clear.

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