Networking Blog

Posts Tagged ‘optimization’

Inner optimization means a set of actions directed to content changing. There are some rules to reach better indexation by Search Engines.

• Content. It means text and pictures Text. First of all content should be unique. Second: text should contain keywords. Recommended keywords consistence is 5%. Third: It was noticed that search engines rate high update of content. Pictures: There is only one recommendation in this sphere: you should keywords in alt=”” parameter.
• Meta-tags. This is special tags which influence on search engine’s attitude to your content.
• Text formatting. One note: you should use <strong> and <em> instead of <b> and <i>.
• External links optimization. This requirement is satisfied by using of parameter “nofollow”
• Correct linking. First: you should use keywords in the text of the link. Second: you should create list of the most interesting pages of your website. Third: you should place link to your frontpage on each page. Fourth: if your website has tree structure you should place link to every branch which direct to this page.
• Clear code. Try to use java-scripts as rarely as possible, don’t use code reiterations.
• CSS. Use it to make code clear.

Modern corporations developing the software, web studios, agencies, can offer complex services on development a web of sites. As a result, user which ordered website receives not only a number of html-pages with the necessary set of functions but also receives web site which is known by search engines. What it gives? The answer is rather simple: they use site optimization. It is also known as Search Engines Optimization ( SEO ). That means optimization of HTML code, content, structure and design.
There are two ways of site promotion. The first one is called “White”. It includes tweaking of the website for search engines using only conscientious and allowed methods of site promotion. The second is known as “Black”. It includes using of special web pages which are developed specially for search engines. The main feature of such pages is usual absence of text, instead of it there is a set of word-combinations, phrases which are the most popular inquiries in search engines. There are some special cases when ciphered text is used. It is seen only by search engine robot.
Concerning to advantages of site promotion, it consists in a process of increasing of number of mentions in the Internet. The statistics shows that 80 percent of users visiting sites find them using search engines. So it turns out, that promotion of sites guarantees attraction of a plenty of visitors on a site, also if it is a question of promotion of a corporate site then we can except not only increase of attendance but also growth of respectability of corporation.
Actually search engines optimization is heavy process which demands not few payments and consists of four stages: structural website optimization, analysis of popularity of a website in global network, site information optimization, rising of mentioning in the Internet, website support. If you want to have website which is known by search engines and has a good attendance you have not to save on website promotion.