Pharmaceutical Industry Overview

Posts Tagged ‘search engine’

Inner optimization means a set of actions directed to content changing. There are some rules to reach better indexation by Search Engines.

• Content. It means text and pictures Text. First of all content should be unique. Second: text should contain keywords. Recommended keywords consistence is 5%. Third: It was noticed that search engines rate high update of content. Pictures: There is only one recommendation in this sphere: you should keywords in alt=”” parameter.
• Meta-tags. This is special tags which influence on search engine’s attitude to your content.
• Text formatting. One note: you should use <strong> and <em> instead of <b> and <i>.
• External links optimization. This requirement is satisfied by using of parameter “nofollow”
• Correct linking. First: you should use keywords in the text of the link. Second: you should create list of the most interesting pages of your website. Third: you should place link to your frontpage on each page. Fourth: if your website has tree structure you should place link to every branch which direct to this page.
• Clear code. Try to use java-scripts as rarely as possible, don’t use code reiterations.
• CSS. Use it to make code clear.

It is rather more usual fact that we are alarmed about our future recourse to be banned by search engines. This post is short but gives all necessary information.
1. You can be included in list of banned websites for
2. Link factories. The number of link should not exceed 100.
3. Nonsensical content.
4. Single resource which specially optimized for keywords for automatic linking to another recourse (Such thing is known as doorway)
5. Incorrect website introduction.

Internet becomes more and more popular and effective method of advertising distribution. Today it comes up with television. But in contrast to TV there is bigger risk to be defalcated.
In my post I’ll try to tell to you about some kinds of swindle on website promotion and about possible fatal consequences for you.
It is possible to meet in the Internet a lot of announcements about granting services in the sphere of sites promotion, unfortunately only 10% from them are offered by companies which really promote websites.
There are a lot of cheaters among website promoters. Who are they? Pseudo-promoter usually offers to promote your site for the price which is lower then usual. It is rather profitable and a lot of inexperienced users agree. There is a problem of such promoters: they provide a huge attendance, but what is the quality of such attendance and such users.
Let’s consider some the most popular ways:
Internet Surfing
Internet surfing was popular in 90 years in the USA. The cause of this fact that search engines picked out by the principle of attendance. It leaded to appearance of surfing companies. Surfing companies were websites which paid employers for website visiting. Thus customer had good attendance.
Later administrators realized this problem and changed the principle: search engines reacted only in cases of using of at least one link on the attended page. It was hard for surfer companies. But some companies survived and adapted to new conditions, thus clickers appeared.
Clickers
The principle of attendance was changed a little. To get money for page visiting, they had to load page completely and to find a special link anв to load another content page. So, search engines continued to track unique users. But, soon this principle was changed, and promoters had to rack one’s brains again.
Mailers
There are two kinds of mailers: informational mailers which send you requested information, and spammers. There is always a link in spam letter. But the problem is next: search engines usually don’t pay attention on such websites. The number of visitors of your site will increase, but these users are not interested in your site, thus they are useless.
Let’s consider the consequence of such “black” website promotion method. The main danger of such “black” website promotion method is that your site can be banned by search engines. So such way of website promotion leads to loss of money and to opportunity to be left empty-handed.