Why You Need to Learn Real Estate SEO
August 29th, 2010 | Author: aurelius
What is the purpose of understanding Real Estate SEO (aka Search Engine Optimization) as a Real Estate Professional?
The purpose is to be able to rank on top of search engines for key phrases that relate to your business, ultimately for the role of generating listings for your Real Estate business and/or growing your customer base.
Yet a lot of agents will want to outsource this process, simply because they are “not techies” or they believe that they are not fit for the job
Well what if I told you that Real Estate SEO is not that tough to understand?
What if I told you that after learning Real Estate SEO, I now generate thousands of leads per month and 5 streams of passive income online, while scheduling multiple listing appointments a week?
Tell me, wouldn’t you rather learn how to fish then pay premium for fish that you could catch in your own backyard?
If you have a computer, an internet connection and at least a high school education, you can do Real Estate SEO yourself.
Imagine having the skills to be able to pinpoint the best keywords for generating all kinds of leads. Then imagine being able to take those leads and either sell them something, or compell them to contact you for your services. Now imagine all of this happening on complete autopilot.
In fact, I incorporate these strategies everyday with my own blog, SeattleShortSaleBlog.com. Go ahead, take a look at the website and see for yourself. My blog is basically a profit and lead generating machine, and it makes me multiple streams of income while attracting quality prospects for my real estate business on a daily, sometimes even hourly basis.
When you become a master of Real Estate SEO, the world becomes accessible to you virtually at the touch of a button. You’ll soon acquire the skills necessary to generate very specific leads for your business on complete autopilot. For example, say your goal with your website is to get listings for your short sale business in Seattle. Your goal then would be to rank on top of search engines, including Google, for keywords such as:
Seattle Short Sales, Seattle Foreclosures, Washington Short Sales, Short Sale Agents in Seattle, Short Sale Specialists in Seattle…
…so on and so forth.
When you rank on top of search engines for multiple keywords such as these, you get the most motivated customers contacting you through your site . Why? Because they are searching for precisely what you provide.
Think about how absolutely useless most real estate ads are (ie. bill boards, real estate signs, bumper stickers, newspapers, etc.) How many of the people who see these ads are looking for your exact services? All these advertisements do is distastefully throw your ads in front of the faces of people who probably don’t have have any wish to work with you.
But when you master Real Estate SEO, you Basically learn the secret to “lazer targeting” your leads down to the most qualified candidates for your business, yes, people who are actively pursuing the very things that you offer.
How cool is that?
Let’s stop the nonsense. You need to learn these skill in order to bring home the bacon, and when you do, you won’t simply “succeed,” you’ll prosper. Big time.
Kevin
Posted in Webmaster Guidelines